Corporate positioning: focusing on the real estate industry, supported by the development of industrial investment and financial investment.

Corporate vision: creating a leading brand with great influence in the real estate industry.

Corporate core values: Excellence • Specialty

Excellence in the details leads to perfection: With the belief that each classic work handed on from age to age results from perfection of details, the Group is committed to refining each detail and pursuing zero defect and perfection in product quality.

Unique specialization and wise choice: with an insight into market demands and changes, the Group takes the lead in the integration of style and delicacy into its products, and builds a product roadmap featuring uniqueness and excellence, creating an operation model of specialization in one core business supported by diversified development in other businesses.

People-oriented corporate governance: the Group maintains that the core of corporate governance is the people. Only by adhering to the basis of goodness and complying with laws, humane management and perfect regulatory system can help to obtain the best returns with optimal inputs, creating more value for the community, the public, shareholders, and staff.

The Group is firmly convinced that we have to be alert to the challenges which lie ahead so as to inspire constant self improvement and take preventive measures in advance; only by adhering to market-demand orientation, based on quality, driven by innovation, and with continuous improvement of product and self-surpassing can we occupy more market resources and always secure an invincible position.

mutual benefits, integrity and win-win situation

For staff: provide the staff with a learning platform and room for growth, so as to achieve common progress of staff and the Group;

To partners: integrity, mutual benefit and win-win situation are pursued, so as to achieve mutually beneficial interaction between the Group and its partners.

For customers: provide customers with quality products and premium services to achieve the interests of customers, so as to realize the harmonious co-existence of customers and the Group;

To society: committed to social welfare, and create a harmonious environment, to achieve a perfect symbiosis of society and the Group;

people-oriented delicacy management
Quality products and services can only be provided by a group of excellent people. Only with full guarantee of the rights and interests of employees, consideration of the needs and concerns of staff can we ensure that they can peacefully and carefully craft products and services.

Corporate SOLGAN: The creation of quality life